Imagine a soca-fuelled five-day cruise to a beautiful private island with your crew and some of your favourite artists and DJ’s in tow.
UberSoca Cruise is inviting you to do just that from November 1 to 5 aboard the Royal Caribbean’s Mariner of the Seas, set for Labadee, Haiti. Dubbed as the largest soca festival on the seas, UberSoca Cruise is changing the way we think of cruises giving its passengers a uniquely large yet intimate experience that gives them access to unlimited parties and activities with their friends, meet people from the world, all of which will culminate in visiting a new destination.
The all-inclusive soca cruise is the first of its kind, offering its passengers a plethora of events and activities to take part in including over 40 back-to-back fetes, live performances from some of the biggest soca artistes in the game, themed parties and other activities.
Given the magnitude of the cruise experience offered, the UberSoca team has rather humble beginnings. The executive team consists of Nathaniel Turner, Daniel Reece, and Jodi Covington, Public Relations and Marketing Manager.
Nathaniel, founder of USC, came up with the concept years ago when he went on a cruise and noticed a significant lack of Caribbean passengers. He started thinking about how much more fun it would be if there was more Caribbean representation, with more Caribbean music and food. He held on to the idea for many years but decided in 2015 that now was the time.
“They came to my office and I was immediately was on board and asked about the rest of the team and they told me that this was it,” Jodi said with a laugh.
“Nathaniel said that this boat was gonna leave the dock, even if it was just the three of us on it! That’s how it all got started…we partnered with a lot of amazing people from around the world to really let people know that this thing was real.”
In three short years, UberSoca Cruise has solidified its place as one of the most highly sought-after cruises, with cabins booking up at record speeds. In its inaugural year in 2016, UberSoca Cruise went to Jamaica, followed by Cozumel, Mexico in 2017.
The small team’s commitment to hosting the new concept cruise was evident from the start. Their strategic partnerships with reputable brands also did wonders to boost their legitimacy.
“When people saw what we were doing with over 40 artists and DJs and not just that it was a partial charter…we literally chartered an entire cruise vessel which was really unheard of at the time… it was done before with Jamrock Cruise, but in the soca world it was really the first time that this was being done.”